Brand Manager (BM) is responsible for managing the health (volumes, turnover and brand equity) of the brand for which he/she works. An ABM is expected to deeply understand and analyze the business, and then use this to develop/execute a powerful marketing plan that will build business. A Marketing Plan is a strategy / series of choices, which identifies specific marketing decisions and actions.You will also be required to regularly analyze business results and progress by doing financial and competitive research. Additional responsibilities include:
Advertising - creative brief development, copy evaluation, copy clearance, commercial production and media planning (working with media manager).
Promotion - promotion and pricing strategy and execution.
Consumer / Customer Training - consumer decision-making, customer operations, customer decision-making and market segmentation.
Complex Business and Financial Analysis.
Interpersonal Projects -coaching & training, recruiting, multi-functional teamwork.
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